Reddit Explorers Club

We created a monumental activation on the iconic Croisette in Cannes, building a two-story tent that transported guests into the heart of Reddit’s world. This epic, immersive journey allowed attendees to explore Reddit’s dynamic terrain, connecting with communities, ideas, and influencers along the way. We brought memes, internet culture, and hidden surprises to life with custom props, while hosting industry panels, live streams, and attracting thousands of eager participants over five unforgettable days.