BuzzFeed + Petco Present:

To celebrate Petco’s healthy food initiative, we created a space in Manhattan with seven dog-friendly stations including a ball pit & photo ops along with programming for owners and dogs alike. Hundreds of owners and pets enjoyed the space over the week. Buzzfeed hosted a press event the evening before opening featuring dog friendly passed apps & drinks. The programming for the week included a crafting collar class with Lady Gaga’s stylist, Kerin Rosegold, as well as dog friendly yoga & patch making crafts. We hosted dog adoptions & a retail activation as well.